Marketing
Bachelor of Science
Look to the future and adapt to evolving and complex environments.
Look to the future and adapt to evolving and complex environments. 91制片厂's marketing program prepares you for careers in the rapidly changing digital world. Gain the knowledge and skills to provide sustainable value for yourself and the organizations you choose to serve. Employers want strategic thinkers who can analyze business situations and identify the key issues to be addressed by strategic marketing. Our students develop the keen analytical and communication skills for success.
Highlights
Network with professionals from local, national, and global businesses and associations
Collaborate and develop strategies with for-profit and non-profit clients
Complete paid and credit-bearing internship experiences
Your career coach guides you in resume building, interview coaching, networking, and job placement
Career Paths
- Account executive
- Customer relations expert
- Data analyst
- Digital marketing analyst
- Marketing researcher
- Product manager
- Public relations officer
- Sales representative
- SEO optimizer
- Social media analyst
Outcomes
Recent graduates hold positions such as associate program manager at Partners & Napier; paid search manager at Uptown Marketing; district sales manager at ADP; account manager at 29 Design Studio; social media manager for DiBella鈥檚 Subs; search engine optimization analyst, Paychex; and digital marketing analyst at Frasier Enterprises.
Internship and Employer Examples
- Buffalo Bills
- Butler/Till
- Dixon Schwabl + Co.
- Constellation Brands
- ESL
- Excellus
- Heritage Christian Services
- Merrill Lynch
- M&T Bank
- Oak Hill Country Club
- Partners + Napier
- Paychex
- Rochester Americans
- Rochester Red Wings
- Wegmans
99%
of new 91制片厂 grads are聽employed or in grad school聽within six months of graduation
2,285
high-impact experiential learning experiences completed by the undergraduate class of 2025
$1,500
Our SPARK Grant provides $1,500 for you to pursue an internship, research, or study abroad.聽SPARK details 禄
Program Director
Alumni Spotlight
鈥�91制片厂鈥檚 marketing program stands out for its intentionally broad, practical coursework, which helped me build skills across analytics, strategy, digital marketing, design, and communication. The supportive professors challenged me while also providing personalized guidance, giving me a strong foundation that continues to benefit me professionally.鈥�
鈥� Ryann Stickel 鈥�24,聽Marketing Manager,聽Healthcare Division at聽First American Equipment Finance